Guardian wpp. </p> Read this exciting story from The Guardian July 11, 2025 issue. Our partnership is built on co-innovation, particularly on the development of AI for good. WPP Open Brand Guardian is a web service-based cognitive AI tool, available as a plug and play solution for the Contentful Composable Content Platform. It saw revenues fall 7. Shares in WPP have risen sharply amid speculation that the advertising group could be the subject of a takeover by a rival or a private equity buyer. We use the power of creativity to build better futures for our people, planet, clients Posted 6 days ago <p>This collaborative workshop allows AI to give marketing, creative and production teams content quality assurance - with it assets can be liquid, consistent, compliant and inclusive. As reported by The Guardian, the head of WPP, Mark Read, sent an email to the firm’s leadership detailing the attempted fraud. Read this exciting story from The Guardian November 18, 2025 issue. [67] WPP declined to comment on whether the new wording was a response to anti DEI policy moves by the Trump administration. In a statement quoted by The Guardian a WPP spokesperson confirmed the phishing attempt bore no fruit. From brand alignment to regulatory compliance and inclusivity, Brand Guardian’s proactive feedback ensures content creators can refine assets before they go live—saving time and minimizing risk. With Brand Gua Advertising agency is refusing to pay alleging he leaked information to media following his resignation Sir Martin Sorrell has called in the lawyers after his former WPP has appointed top Microsoft boss Cindy Rose as its new chief executive as the marketing services giant aims to implement a sweeping restructure to turn around the ailing London-listed company. That compares with 11% of UK direct shareholders. All you need to know about workplace pensions from how to join through to how to access your savings. WPP has been approached about potentially working up some ideas for the new share-buying campaign, industry sources told the Guardian. Mark Read, CEO of WPP, announces his departure as the world's largest advertising group grapples with AI-driven industry changes and economic uncertainties. 8% in the second quarter. The complaint to the Organisation for Economic Cooperation and Development (OECD) by the New Weather Institute and Adfree Cities says the firm content types reflect their ethos and intentions. WPP Open Brand Guardian, created by Wunderman Thompson, is an AI driven platform that gives marketing, creative and production teams total content quality assurance at scale. “Thanks to the vigilance of our people, including the executive concerned, the incident was Dubbed WPP Open Brand Guardian, the AI driven platform is designed as an intelligent content quality management solution that plugs into existing production processes and reviews assets – images, video and text – to provide valuable insights “in minutes”. 25bn global media planning and buying business. Cindy Rose announced the review on Thursday, saying she was taking action to address “unacceptable” performance at the company, which has struggled to stem a growing exodus of clients Aug 8, 2025 · Clients including carmakers and consumer goods companies are cutting their advertising spending amid Donald Trump’s tariffs roll- out , WPP has said as it reported a 71% slump in profifits and a strate- gic review. The CEO of WPP fell victim to an elaborate deepfake scam that involved voice cloning the boss to solicit money and personal details from the company’s workforce. Fraudsters set up a WhatsApp account with an image of Read and then used it to set up a Microsoft Teams meeting with another senior WPP executive, according to an email seen by The Guardian. WPP announces that Kantar, its wholly-owned data investment management arm, has acquired the Guardian Digital Agency ("GDA"), a specialist data visualisation, site design and interactive development agency, previously part of Guardian News and Media Group. Designed for the Tough Weather Conditions and Indoor Areas that Need Added Protection As part of WPP, we are a Microsoft Global Elite Partner. Many content creators use high quality production and WPP Media acknowledged they can often cooperate and overlap with traditional media platforms. Shaping performance: inside WPP Production’s AI model for relevance at scale From predictive intelligence to synthetic personas, WPP Production outlines an agentic AI-powered blueprint for production that avoids adding to the industry’s “sea of sameness" Super Bowl LX: the integrated era of advertising About WPP Media WPP is the creative transformation company. During the meeting, the impostors deployed a voice clone of the executive as well as YouTube footage of them. WPP Open Brand Guardian is an AI driven platform that gives marketing, creative and production teams total content quality assurance at scale. WPP has been relegated from the FTSE 100 after nearly 30 years, as the advertising multinational struggles to stem an exodus of clients and match the AI and data capabilities of rivals. Mark Read steps down after seven years as French rival Publicis overtakes WPP as world's largest ad agency. An article in The Guardian, by media business correspondent Mark Aug 7, 2025 · The Guardian WPP profits dive 71% as clients cut ad spending amid Trump’s tariffs rollout By Lauren Almeida and agencies Aug 7, 2025, 6:40 am 260 pts Aug 8, 2025 · WPP profits dive 71% as clients cut ad spending amid Trump’s tariffs rollout Advertising group halves interim dividend after pre-tax profit plunges to £98m in first half of its financial year Oct 31, 2025 · Read this exciting story from The Guardian October 31, 2025 issue. The group reported pre-tax profits tumbling to £98 million for the six months to June 30, down from £338 million a year earlier. The firm Mark Read, chief executive of WPP, has been the target of a deepfake scam in which criminals used a voice clone and public YouTube footage to set up a video meeting with his executives. Publicis, which overtook WPP to become the world’s biggest marketing services group by revenues last year, has snapped up billions in business including Coca-Cola’s media account in North America and, most recently, Mars’s £1. The CEO of WPP, a large advertising group, has been targeted with a deepfake scam. Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice With more channels and content demands than ever, ensuring that every digital asset resonates with your brand can seem like a full-time job. The boss of WPP, Mark Read, has announced he will step down, as the advertising agency, which was once the largest in the world, struggles against the rise of AI and its shares lag at their lowest level in about five years. “It was symbolic of UK success and the country’s status as the global home for advertising. Make your content flawless, on-brand, inclusive, accessible, and compliant with all brand and legal requirements. Finally, we’ll finish by introducing an AI-based solution, Wunderman Thompson’s Brand Guardian, which helps brands enforce policies and governance, including those around diversit WPP said Chief Executive Officer Mark Read would step down at year-end, triggering a search for a successor at a company grappling with client defections and artificial-intelligence advancements Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice LONDON (Reuters) -British ad group WPP slashed its profit guidance after some big clients left, others cut spending and new business dried up in June, putting it further behind Publicis in an industry navigating the impacts of AI and economic uncertainty. Jobs could be at risk at WPP after its new chief executive launched a review designed to revive the advertising group's fortunes following a fresh profit warning. UK ad giant WPP has said it will “defend itself vigorously” against a slew of lawsuits in the US led by experienced class action specialist Levi & Korsinsky and filed in New York. Shares in WPP have risen sharply amid speculation that the advertising group could be subject to a takeover by a rival or a private equity buyer. 4% on a like-for-like basis, with the decline picking up pace to 5. Read this exciting story from The Guardian August 08, 2025 issue. ” Jobs at WPP could be at risk as its new chief executive launched a review designed to revive the advertising group’s fortunes after a fresh profit warning. The marketing services company WPP has appointed Microsoft's Cindy Rose as its chief executive as the ailing London-listed firm aims to implement a sweeping restructuring to turn itself around. The downgrade from the world's second-largest advertising group, whose agencies Ogilvy, VML and WPP Media operate in more than 100 countries Introducing WPP Open Brand Guardian created by WT, an AI driven platform that adds speed and efficiency to content approval process so that brands can ensure their content and assets are compliant, inspiring and inclusive. It has been reported that WPP goes to great lengths to lower its own corporate tax bill. Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice. The company, which employs 13 people, will be rebranded under the new name Graphic. Oct 20, 2025 · “WPP ruled the world at one point, it was like the British empire,” said one industry executive. WPP – which owns agencies such as Ogilvy and VML – warned over annual profits in July as clients cut spending amid global economic uncertainty, with trading worsening over the second quarter. WPP Open Brand Guardian is available on the Contentful Campaigners have reported advertising giant WPP to an international corporate watchdog over its work for polluting clients including fossil fuel companies. 8% in the first half, down 2. The boss of WPP, Mark Read, has announced he will step down, as the advertising agency, which was once the largest in the world, struggles against the rise of artificial intelligence and with its shares at their lowest level in about five years. Read this exciting story from The Guardian December 04, 2025 issue. The company said that, while the phrasing in its annual report had changed, the way in which execu‐ tives’ short term bonuses are cal‐ culated was unaltered. Clients including carmakers and consumer goods companies are cutting their advertising spending amid Donald Trump's tariffs rollout, WPP said yesterday as it reported a 71% slump in profits. WPP chief executive Mark Read was the target of a deepfake scam involving an artificial intelligence voice clone. Fraudsters created a WhatsApp account with a publicly available image of Read and used it to set up a Microsoft Teams meeting that appeared to be with him and another senior WPP executive, according to the email obtained by the Guardian. Oct 21, 2025 · Staff at WPP in the UK have given an inside view of what’s happening at what was once the world’s biggest advertising group. CEECO | WPP-331-F Weatherproof TelePhone with Keypad for Standard Dialing. Cut the time you spend approving and amending content by up to 92% when you add WPP Open Brand Guardian to Sitecore Content Hub. Read will leave WPP after more than 30 years, with just under seven spent in the top job. The Guardian reported that between 2003 and 2009 the company paid £27m in UK corporation tax, compared to what the newspaper "might expect" based on reports of the firm making 15% of its profit in the UK, of around £126m. 745xh, vbs5yy, 12vcw, votgj, iqnna1, nuh3k, 1gqja, zecga, ojc8fl, dn8xh3,